You're optimising for revenue.
You should be optimising for profit.
If your product margins live in Shopify and your ad data lives in Google, you have no reliable way of knowing which campaigns actually make you money — and which are quietly losing it.
For Shopify merchants spending £3k–£50k/month on Google Ads
Live POAS across every campaign, updated daily.
Why ROAS lies to you
ROAS is the metric every ad platform reports and every merchant chases. It also ignores the one thing that matters — whether the campaign made you any money.
A 4x ROAS campaign can still lose you money
A campaign selling 15%-margin products at 4x ROAS is losing you £3 for every £10 you spend. Google calls that success. Your bank account calls it something else. Because Google optimises for revenue and your business runs on profit, high-ROAS campaigns can quietly bleed budget for months.
Wasted spend hides in plain sight
Search terms that never convert, broad-match keywords pulling the wrong audience, placements draining budget — all look fine in the dashboard. You'd find them in a weekly audit, if you did one.
Manual reconciliation never happens
Joining Google Ads spend to Shopify order data to actual product margins takes exports, VLOOKUPs, and time you don't have. Most merchants attempt it once and stop.
The data to find these profit leaks already exists — in your Shopify store, and in your Google Ads account. It's just never been joined up.
How Selvra OS closes the gap
Three steps. About ten minutes. No spreadsheets.
Connect Shopify and Google Ads
Install the Shopify app and connect your Google Ads account. Selvra OS reads your product margins and pulls campaign performance data. Setup takes under 10 minutes.
See which campaigns are quietly losing you money
Selvra OS calculates true Profit on Ad Spend for every campaign, every day — combining your actual cost of goods with Google Ads spend and conversion data. Campaigns bleeding profit are flagged the moment they cross your target.
Fix the leak — or let Selvra do it for you
When a campaign drops below your POAS target, Selvra proposes a specific action with a plain-English explanation. You approve or reject it. For trusted action types, you can let Selvra act automatically.
Built to close the profit leaks
Every feature ties back to a specific problem — nothing built for its own sake.
Stop guessing which campaigns make money
POAS Dashboard
See real Profit on Ad Spend for every campaign in one view. Confidence tiers show how accurate each number is based on your margin data.
No changes you didn't authorise
Approval Queue
Every proposed change — budget reduction, campaign pause, negative keyword — sits in a queue with full reasoning before anything executes. You stay in control.
Start cautious, delegate as trust builds
Autonomy Controls
Choose which action types run automatically and which require approval. Conservative by default. Adjust the settings any time.
Start fast, or go deep on margin accuracy
Confidence Tiers
Use a flat margin estimate, per-category margins, or exact per-product COGS from Shopify metafields. Every POAS figure is labelled with the confidence tier behind it.
Yesterday's profit, in one message
Daily Brief
A concise summary of what changed, what Selvra proposed, and what was approved or rejected. Delivered inside Shopify admin every morning.
See the impact of every decision
Action History
A full log of every proposed and executed change, with the data and reasoning behind it. See the POAS impact 7 days after each executed action.
Simple, transparent pricing
One plan. Everything included. No tiers to think about.
Pro
$39.99/mo
14-day free trial, then billed monthly through Shopify.
- ✓POAS dashboard
- ✓Daily brief
- ✓Manual approve/reject
- ✓Autonomy settings per action type
- ✓Unlimited campaigns
- ✓Verified COGS (T3)
- ✓Priority support
Stop optimising for revenue. Start optimising for profit.
Selvra OS is live on the Shopify App Store. Install it, connect Google Ads, and see true profit on every campaign in minutes.
Install on Shopify App StoreFor Shopify merchants · Google Ads integration · 14-day free trial