2026-08-23 · 6 min read
What Is POAS (Profit on Ad Spend)? Full Definition
POAS (profit on ad spend) measures actual profit generated per dollar of ad spend — not revenue. Here's the formula, a worked example, and why it beats ROAS.
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Practical thinking on Google Ads, profit margins, and Shopify growth.
2026-08-23 · 7 min read
Wasted Ad Spend in Google Ads: How to Find and Fix It
Irrelevant search terms and missing negative keywords quietly drain Google Ads budgets. Here's how to read a search terms report and stop the leak.
Read article →2026-08-23 · 7 min read
Shopify COGS Setup: How to Track Cost of Goods Sold
Where Shopify actually stores cost of goods sold, why it doesn't reach Google Ads on its own, and three realistic tiers of accuracy for tracking it.
Read article →2026-08-23 · 5 min read
Campaign Autopilot vs Selvra OS: The Real Difference
Campaign Autopilot and Selvra OS solve different problems and barely overlap. Here's what each actually does, and where Google Ads profit tracking fits.
Read article →2026-08-23 · 6 min read
ROAS vs POAS: Which Metric Should You Actually Use?
ROAS measures revenue per ad dollar. POAS measures profit. Here's how the two compare, when each one misleads you, and which to use at each funnel stage.
Read article →2026-08-23 · 6 min read
LTV:CAC Ratio for Ecommerce: Formula and Benchmarks
LTV:CAC compares what a customer is worth to what it costs to acquire them. The formula, a worked example, and what counts as a healthy ratio.
Read article →2026-08-23 · 7 min read
How to Calculate Break-Even ROAS (With a Worked Example)
Break-even ROAS is the minimum return every ad dollar needs before a sale stops losing money. The formula, a worked example, and industry benchmarks.
Read article →2026-08-23 · 16 min read
Google Ads for Shopify: The Complete Profitability Guide
Google Ads works differently for Shopify stores than generic PPC advice admits. How to set up, measure, and know if your ad spend is actually profitable.
Read article →2026-08-23 · 6 min read
Google Ads Audit Checklist: A Guide for Shopify Stores
A practical Google Ads audit checklist — account structure, search terms, budget, feed health, and the profitability check most audits skip entirely.
Read article →2026-06-25 · 4 min read
ROAS vs POAS: The Metric Killing Your Shopify Profits
Most Shopify merchants optimise Google Ads for revenue. But revenue isn't profit. Here's why POAS is the metric that actually matters — and how to calculate it.
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