Profit benchmarks for Shopify stores on Google Ads

What healthy POAS looks like, where ROAS misleads, what belongs in COGS and how to scale spend, broken down by vertical. The costs that decide profit differ by category: returns in apparel, breakage in candles, subscription discounts in coffee.

How these numbers are sourced. Every headline figure on these pages is a published number from a named source, with the date we checked it and a note on how to read it. We never blend sources into a headline figure. Where no published benchmark exists, a few pages add a clearly labelled approximation built from cited figures, with the working shown, so you can judge it for yourself.

Verticals

  • Apparel & Fashion

    Sourced POAS, COGS and return-rate benchmarks for apparel Shopify stores on Google Ads, and what they mean for how you bid and scale.

    3.99Median Google Ads ROAS
  • Beauty & Skincare

    Sourced POAS, COGS and repeat-purchase benchmarks for beauty and skincare Shopify stores on Google Ads, and how to bid on them.

    2.81Median Google Ads ROAS
  • Supplements & Vitamins

    Sourced POAS, COGS and subscription benchmarks for supplement and vitamin Shopify stores on Google Ads, and how to bid on them.

    2.06Median Google Ads ROAS
  • Jewelry & Accessories

    Sourced POAS, COGS and gifting-season benchmarks for jewelry and accessories Shopify stores on Google Ads, and how to bid on them.

    3.99Median Google Ads ROAS
  • Home & Furniture

    Sourced POAS, COGS and delivery-cost benchmarks for home and furniture Shopify stores on Google Ads, and how to bid on them.

    3.48Median Google Ads ROAS
  • Pet Products

    Sourced POAS, COGS and category-mix benchmarks for pet products Shopify stores on Google Ads, and how to bid on them.

    2.88Median Google Ads ROAS
  • Food & Beverage / CPG

    Sourced POAS, COGS and order-value benchmarks for food, beverage and CPG Shopify stores on Google Ads, and how to bid on them.

    3.18Median Google Ads ROAS
  • Electronics & Gadgets

    Sourced POAS, COGS and return-rate benchmarks for electronics and gadget Shopify stores on Google Ads, and how to bid on them.

    2.91Median Google Ads ROAS
  • Toys & Baby

    Sourced POAS, COGS and seasonality benchmarks for toy and baby product Shopify stores on Google Ads, and how to bid on them.

    3.22 / 3.71Median Google Ads ROAS
  • Outdoor & Sporting Goods

    Sourced POAS, COGS and seasonality benchmarks for outdoor and sporting goods Shopify stores on Google Ads, and how to bid on them.

    4.35Median Google Ads ROAS
  • Coffee & Subscription Boxes

    Sourced POAS, COGS and retention benchmarks for coffee and subscription box Shopify stores on Google Ads, and how to bid on them.

    3.18Median Google Ads ROAS
  • Candles & Home Fragrance

    Sourced POAS, COGS and seasonality benchmarks for candle and home fragrance Shopify stores on Google Ads, and how to bid on them.

    3.48Median Google Ads ROAS